Threyda Apparel (Part 1) - Identity Logo
From the start, I knew that if I was to build a brand around artwork, a brand image that was created to showcase the art itself would be very important. This is the reason I immediately chose to make black, white and the shades of grey inbetween the official colors (or lack thereof) of Threyda. I decided there is no better way to make sure the colors used in a piece of artwork stand out the way they should, than to keep all supporting material void of color.
My personal tastes for artwork typically leans towards the complex, the detailed, and the inspiring. I also love when things have a natural flow present. I wanted all of these qualities to be evident in Threyda's logo. The overall feel the finished product took on was most likely influenced by my love of Arabian calligraphy.
To me, this logo represents several things. Firstly, it can be viewed as a liquid drop or a flame...two things that embody a natural flow in their own beautiful and unique ways. Secondly, it is meant to resemble an eye...a deeply important symbol to me as the visual gateway of the mind and truly the entire reason art and design can exist.
All things told, I feel this was one of my strongest works to date, and I am deeply attached to it. It has been a great feeling seeing others make similar strong attachments, and for this I am grateful.
My personal tastes for artwork typically leans towards the complex, the detailed, and the inspiring. I also love when things have a natural flow present. I wanted all of these qualities to be evident in Threyda's logo. The overall feel the finished product took on was most likely influenced by my love of Arabian calligraphy.
To me, this logo represents several things. Firstly, it can be viewed as a liquid drop or a flame...two things that embody a natural flow in their own beautiful and unique ways. Secondly, it is meant to resemble an eye...a deeply important symbol to me as the visual gateway of the mind and truly the entire reason art and design can exist.
All things told, I feel this was one of my strongest works to date, and I am deeply attached to it. It has been a great feeling seeing others make similar strong attachments, and for this I am grateful.
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