16-Bit Concert Poster
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Threyda Apparel (Part 2) - Packaging
Since we approached our clothing as conduits of some very talented artwork, it was absolutely necessary to make sure the entire packaging experience had as much attention to detail as the rest of the product. I had bought quite a few tshirts on the internet in the past, and found the unpackaging process to be rather disappointing. Many companies are trying to cut corners to save money these days, and so almost every shirt I ordered showed up simply folded and placed inside a mailing bag with nothing else to entertain besides the item itself. I felt if we were to show respect to the artistic contributions of our artist, the packaging it comes in should show exude the same sense of passion and dedication.
My first step in this packaging process was to create the individual hangtags. I wanted the tags to add some personality to the artwork. Thus, each shirt comes with it's own unique tag that displays a view of the original artwork, the artwork's title, the artist's name, and a handwritten edition number. I felt it was important to give credit to the artist first and foremost, as they are sole reason behind any of these things existing.
The next project was the box. There was some debate whether it would be worth shelling out a decent amount of money for these custom manufactured items. In the end I feel it was worth it. In my experience since this decision, I feel people generally understand that when you reach to this level of attention to detail with your product that you truly care about what you are selling.
The main design is loosely based on the traditional sand Mandalas made by Buddhist Monks. I've had an interest in Mandalas (and made one of my own) for some time, and always felt they were great symbols of patience, inspiration and dedication. There is a very faint pattern visible throughout nearly the entire surface of the box, the same one used on the website and other prints material.
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Blast Wakeskate Magazine Ad
posted by Peter
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Threyda Apparel (Part 1) - Identity Logo
From the start, I knew that if I was to build a brand around artwork, a brand image that was created to showcase the art itself would be very important. This is the reason I immediately chose to make black, white and the shades of grey inbetween the official colors (or lack thereof) of Threyda. I decided there is no better way to make sure the colors used in a piece of artwork stand out the way they should, than to keep all supporting material void of color.
My personal tastes for artwork typically leans towards the complex, the detailed, and the inspiring. I also love when things have a natural flow present. I wanted all of these qualities to be evident in Threyda's logo. The overall feel the finished product took on was most likely influenced by my love of Arabian calligraphy.
To me, this logo represents several things. Firstly, it can be viewed as a liquid drop or a flame...two things that embody a natural flow in their own beautiful and unique ways. Secondly, it is meant to resemble an eye...a deeply important symbol to me as the visual gateway of the mind and truly the entire reason art and design can exist.
All things told, I feel this was one of my strongest works to date, and I am deeply attached to it. It has been a great feeling seeing others make similar strong attachments, and for this I am grateful.
posted by Peter
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Introduction to Threyda
Once I update my artwork page and get everything back up to speed, it will be obvious that compared to previous years I have not produced as much. My new artwork-based clothing project, called Threyda, is the reason for this. I have been working on this project in some way shape or form since November 2008, which is when I first started on the identity and website.
For the past few years I have greatly enjoyed the creation process of my personal work, but have always hoped to someday expand into something that could grow beyond myself and become something collective. Threyda is the manifestation of these thoughts. First and foremost I am a fan of the arts. I spend a large amount of time viewing other people's work and find myself quite absorbed in the talents of modern creative minds. Through Threyda I am able to reach out to these other artists and help them bring their work to more people.
In these next few weeks I will post all of the design projects I encountered and finished for Threyda, along with some details about my thought process behind each step.
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